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element

BRAND DISTINCTIVE

It ensembles the strong connection between human, environment and the power of nature to uplift the spirit for a harmonious and better life. The five nature elements become our unique signatures, from Economy to Luxury needs, to serve evermore demanding clienteles.

E A R T H

Positioned the brand as the unparalleled Natural and Elegance leisure experience, THE HAVEN resonates its development with total concept of Serenity, Intimate, Warm and Discreet. A Deluxe Leisure getaway that constantly offer resort ambiance to stimulate harmony of body, mind and senses. It is inspired and associated with the spirit of EARTH that is nurturing, accessing reflec- tion time for slowing down and gathering in, internalizing to nourish and care for ourselves. As such, comfort becomes natural gesture spontaneously. “It’s Haven on Earth saying” never goes wrong, it is a dreamscape setting of Naturally Elegant.





W A T E R

Positioned the brand as pioneering MidScale Premium brand for Chic and Trendy lifestyle Hotel and Resort. THE 1O1 is modern, open minded, dynamic, energetic, inspiring, active and stylish. They offer a stylish way to be part of every happening. Dedicated only for the Young at Heart.

Inspired by the philosophy of water, THE 1O1 Hotel & Resort gives positive vibe, it is recharging, refreshing, flowing, and infuses creativity onto products and